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Smie.ai/Services/02 · Advertising and growth

More of the right customers, at a cost you can defend

The outcome: profitable, predictable growth from paid media, because the campaigns optimize on conversions we measure ourselves. When the signal is clean, the algorithms do their job and your spend compounds instead of leaking.

The outcome
Bidding is only ever as good as the signal underneath it. We clean the measurement first, then the algorithms learn from real conversions and spend compounds.
What we do

Advertising with real signal

Ten years of advertising, since 2015. The difference here is that the same hands that run the campaigns also built the measurement underneath them.
That is the whole edge: we optimize against conversions we know are real, while a platform's automation guesses. The algorithms learn faster when the signal is clean.
CAP 01

Google Ads, full breadth

Search, Shopping and Performance Max run as one strategy, built around how you actually make money.

  • Search, Shopping, Performance Max and Demand Gen
  • Conversion tracking built to feed smart bidding
  • Scripts for monitoring and automatic control
  • MCC structure for multi-account oversight
CAP 02

Meta Ads

Pixel and Conversions API together, so iOS and ad blockers stop eroding your results.

  • Pixel and Conversions API with deduplication
  • Audience strategy and creative testing structure
  • Catalog and Advantage+ for ecommerce
  • Event match quality tuned for clean signal
CAP 03

Microsoft and Bing

Underpriced demand on the Microsoft network that most Norwegian advertisers overlook.

  • Search and Shopping on the Microsoft network
  • Import from Google adapted to Microsoft's auction
  • UET tracking aligned with the rest of the stack
CAP 04

Lead funnels that convert

For services and B2B we optimize for the lead that closes, judged against lead-to-sale value.

  • CPL modelling against lead-to-sale value
  • Lower form friction and smarter qualification
  • Offline conversion import for true ROAS
  • Leads routed straight into CRM and follow-up
CAP 05

Measurement underneath it all

The advertising runs on tracking we build server-side, resilient to ad blockers and with consent handled correctly.

  • Server-side GTM and Consent Mode v2
  • Verified conversions fed into the bidding
  • One data layer for Google, Meta and Microsoft
  • Reports that agree because the data underneath agrees
CAP 06

Scaling with discipline

We push spend where the return holds and pull back where it slips, read weekly.

  • Weekly reading of the account, reported in plain numbers
  • Scripts and alerts so nothing drifts unnoticed
  • Budget steered by margin and lead quality
  • Launches in controlled steps, one at a time
Who it is for

Who we help

We work best with businesses that already have demand and want to capture more of it efficiently. When you know what a customer is worth, we can usually tell you how to buy more of them.

Online stores

Shopping and PMax are eating the budget, but it is unclear which products and audiences actually pay back. Time to run on real ROAS.

Services and B2B

Leads are expensive and uneven, and sales says half are weak. We optimize for the leads that close, judged against lead-to-sale value.

Ready to scale

Results are good at current spend and you want to push harder, without efficiency collapsing as you scale.

How we work

Signal first, spend after

We do not touch budgets until we trust the data. An advertising engagement usually starts with an account audit and a measurement check. Then we scale deliberately and let clean signal compound.
01

Account audit

A full review of account structure, tracking, bidding and wasted spend. You get a prioritized report of what to fix and what it is worth, before any retainer.

02

Foundation

We make sure conversions are measured properly, often alongside our tracking work, so smart bidding has real signal to learn from.

03

Structure and launch

Campaigns rebuilt around how you actually make money: products, margins, lead quality. Scripts and alerts so nothing drifts unnoticed.

04

Scaling

We push spend where the return holds and pull back where it slips, reading the account weekly and reporting in plain numbers.

Representative work

What good looks like

Anonymized, but representative of how accounts behave once the signal is clean and the structure follows the money. The pattern repeats: fix measurement, simplify structure, scale what pays back.
CAPI
Match quality

Meta Pixel paired with a properly deduplicated Conversions API, restoring event match quality that iOS and ad blockers had quietly eroded.

Ecommerce
ROAS
On real numbers

Bidding moved from platform-reported conversions to verified server-side ones, so PMax and Shopping optimize toward real revenue.

Google Ads
CPL
On quality

Lead campaigns re-pointed at lead-to-sale value via offline conversion import, so cost per lead is judged on the customers who actually convert.

Lead-gen · B2B
N° 02 · Go deeper

Three ways to buy growth

The advertising fits together, but each channel has its own discipline. These are the three we go deepest on, all built on measurement we own ourselves.
How we start

Start with the audit

Most engagements begin with a fixed-price audit. It is the fastest way to see what is wrong, and whether we are the right shop to fix it. Everything else is scoped to the outcome.
Audit01

Audit

A fixed-price audit. The easiest starting point, and how most engagements begin. You get a prioritized findings report you can act on, with or without us.

from 15 000 krfixed price
Project02

Project

A scoped build or implementation at a fixed price. Clear deliverable, clear timeline, clear price.

on requestquote
Partner03

Partner

Ongoing operation and optimization for the things that run continuously. Embedded when it is needed.

on requestongoing
Course04

Course

Cohort or in-house training for your team. Hands-on, small groups, built around the real workflows in your business.

from 18 000 krper person
Contact

Talk to the person who builds.

Tell us what you are trying to do. We will tell you whether an audit is worth it for you, and what the next step is.

Company
Operated by Greenside AS · org.nr 926 877 003