01Tracking & data 02Advertising 03Automation 04Security 05Web & portals Contact NO
Smie.ai/Tracking, measurement & data/03 · GA4 and BigQuery

GA4 and the warehouse

The outcome: One number everyone trusts, built on a GA4 designed for the questions you actually ask, with BigQuery underneath and dashboards leadership reads.

What we do

From event to one truth

GA4 out of the box rarely answers what leadership is wondering. We design the event model around the business questions, export the raw data to BigQuery, and build the reporting on top in Looker Studio. The result is one number finance, marketing and the agency can agree on.
CAP 01

GA4 designed for your questions

Event and conversion design that answers business questions, with audiences and signals built around it.

  • Event taxonomy and parameter design
  • Conversions and audiences defined
  • Conversion modeling and signals
  • Cross-domain and Conversion Linker handled
CAP 02

BigQuery as source of truth

GA4 exported to BigQuery and modeled, so the raw data sits where you can ask any question.

  • GA4 to BigQuery daily export
  • Modeling raw data into reportable tables
  • Blended reporting across sources
  • Reconciled against platform and CRM
CAP 03

Dashboards and alerts

Looker Studio dashboards leadership actually reads, with anomaly alerts that tell you the moment a number breaks.

  • Looker Studio dashboards for leadership
  • Anomaly alerts on key figures
  • Alerts before bad bidding can cost you
  • Blended reporting across channels
Contact

Talk to the person who builds.

Tell us what you are trying to do. We will tell you whether an audit is worth it for you, and what the next step is.

Company
Operated by Greenside AS · org.nr 926 877 003