What we do
The full Google breadth, one strategy
Search, Shopping and Performance Max pull in the same direction when they are built around how you actually make money. We put conversion tracking first, so smart bidding has clean signal to learn from, and use Scripts to keep the account on course between optimizations.
CAP 01
Search and Shopping
Campaign structure built around margins and search intent, so budget goes where the return is.
- Account structure by product, margin and intent
- Keyword management and ongoing negative work
- Shopping feed cleaned and aligned to the bidding
- Verified conversions fed into smart bidding
CAP 02
Performance Max and Demand Gen
PMax steered with signal and control, so it optimizes toward real revenue over noise.
- Asset groups and audience signal set up right
- Verified conversions as the primary goal
- Visibility via Scripts where PMax hides detail
- Demand Gen for demand early in the journey
CAP 03
Scripts and MCC
Automatic monitoring and control across accounts, so nothing drifts unnoticed.
- Scripts for alerts, budget guards and anomaly detection
- MCC structure for multi-account oversight
- Reports in plain numbers, pulled out of the platform dashboard
- Weekly reading and adjustment of the account