01Tracking & data 02Advertising 03Automation 04Security 05Web & portals Contact NO
Smie.ai/Services/01 · Tracking, measurement and data

Bidding and reporting on data you trust

The outcome: Every real conversion captured, attributed to the right source, and resilient to ad blockers and consent. Your ad platforms learn from clean signal, and your reports agree with what the bank actually shows.

The outcome
When the data underneath agrees, everything downstream gets easier. Bidding tightens, reports reconcile, and you stop paying for conversions you cannot yet measure.
What we do

Tracking, built properly

We treat measurement as engineering. The layer below is what clean attribution rests on, and it is built to hold as platforms and browsers keep tightening.
The setups we inherit tend to break in the same ways: events counted twice, an app stack at war with itself, consent implemented so it silently drops conversions. We untangle it.
CAP 01

Server-side GTM on Cloudflare Workers

A tagging server you own, fast and distributed. First-party data that survives ad blockers and browser restrictions.

  • /g/collect proxy on your own domain
  • Consent Mode v2 wired in correctly
  • IP redaction and data minimization by default
  • Resilient to ad blockers and ITP loss
CAP 02

GA4 designed around the business questions

Event and conversion design that answers the actual questions leadership asks.

  • Event taxonomy and parameter design
  • Audiences, conversion modeling and signals
  • Measurement Protocol server-to-server events
  • Cross-domain and Conversion Linker handled
CAP 03

Shopify, untangled

The platform tracking is capable but fragile. We make it correct and durable, from checkout to purchase to the app layer above.

  • Custom Pixel and server-side purchase events
  • App stack untangled: pixel apps, consent, email, feed
  • Deduplicated client and server conversions
  • Checkout and post-purchase accuracy
CAP 04

Merchant Center and feeds

Clean product data is a conversion lever in its own right, especially for Shopping and Performance Max.

  • Google Merchant Center setup and diagnostics
  • Product feed structure and disapproval fixes
  • CRM attribution across the full funnel
  • Offline and lead-to-sale attribution
CAP 05

BigQuery and Looker Studio

One source of truth, with the warehouse underneath. Numbers leadership actually reads and acts on.

  • GA4 to BigQuery export and modeling
  • Looker Studio dashboards leadership actually reads
  • Anomaly alerts the moment a number breaks
  • Blended reporting across sources
CAP 06

Consent and privacy, done right

Compliance and measurement work together when it is built carefully. Consent that measures what it is allowed to, and documents the rest.

  • Consent Mode v2 with modeling on
  • CMP configuration that does not silently break tags
  • Data minimization aligned with GDPR
  • Documented data flows you can show an auditor
Who it is for

Who we help

If you spend real money on ads, or make decisions from a dashboard, the data underneath has to be right. These are the cases we see most.

Shopify stores

The sales the platform reports do not match what the ad accounts claim, and the app stack has grown into a tangle nobody dares touch.

Lead-gen and B2B

Forms and calls turn into customers weeks later, and that value never finds its way back to the channels that drove it.

Advertisers scaling up

You are ready to spend more, but you will not pour budget into a funnel you cannot measure. We fix the measurement first.

How we work

From mess to one truth

A tracking engagement almost always starts with the audit. From there we fix, verify, and hand you something documented you can trust. You watch it happen, and every event is verified end to end.
01

Audit

We walk your setup end to end: tags, triggers, consent, dedup, the app stack. You get a prioritized report of what is broken and what it is costing you, in plain language.

02

Rebuild

We rebuild on server-side GTM, design the GA4 event model, and wire consent correctly. Client and server conversions deduplicated, first-party, resilient to ad blockers.

03

Verification

Every conversion is traced from the browser to the platform to BigQuery. We do not call it done until the numbers reconcile against orders and CRM.

04

Dashboards and alerts

Looker Studio dashboards leadership reads, with anomaly alerts that tell you the moment a number breaks, before it costs a month of bad bidding.

Representative work

What good looks like

Anonymized, but representative of the state we leave a measurement stack in. The goal is always the same: one number, trusted by everyone, that the ad platforms can optimize against.
Server-side
Conversions

Purchase and lead events moved from client to server with deduplication, and conversions previously lost to ad blockers came back into the numbers.

Shopify · lead-gen
One
Truth

Platform, GA4 and BigQuery reconciled to a single trusted figure, so finance, marketing and the agency argue about strategy instead of numbers.

Reporting
v2
Consent Mode

Consent implemented so it is compliant and still measured, with modeling on, so you keep the conversions it would otherwise drop silently every day.

Privacy
Go deeper

Three parts of the stack

The tracking work rests on three heavy pillars. Each stands firm on its own, and gets stronger next to the others. Start where your challenge is biggest.
How we start

Start with the audit

Most engagements begin with a fixed-price audit. It is the fastest way to see what is wrong, and whether we are the right shop to fix it. Everything else is scoped to the outcome.
Audit01

Audit

A fixed-price audit. The easiest starting point, and how most engagements begin. You get a prioritized findings report you can act on, with or without us.

from 15 000 krfixed price
Project02

Project

A scoped build or implementation at a fixed price. Clear deliverable, clear timeline, clear price.

on requestquote
Partner03

Partner

Ongoing operation and optimization for the things that run continuously. Embedded when it is needed.

on requestongoing
Course04

Course

Cohort or in-house training for your team. Hands-on, small groups, built around the real workflows in your business.

from 18 000 krper person
Contact

Talk to the person who builds.

Tell us what you are trying to do. We will tell you whether an audit is worth it for you, and what the next step is.

Company
Operated by Greenside AS · org.nr 926 877 003