What we do
Shopify, untangled cleanly
Shopify tracking is capable, but the app stack above it grows fast into a tangle: multiple pixel apps, consent tools and email integrations all counting the same purchase their own way. We make the tracking correct from checkout up, and deduplicate what overlaps.
CAP 01
Purchase events counted right
Custom Pixel and server-side purchase events that capture every sale once, from checkout to thank-you page.
- Custom Pixel set up correctly
- Server-side purchase events via Measurement Protocol
- Checkout and post-purchase accuracy
- Consistency between Shopify and GA4
CAP 02
The app stack untangled
We walk pixel apps, consent and email tools, find the overlaps, and clean them up.
- Mapping of every tracking app
- Pixel apps, consent, email and feed reconciled
- Removal of double-counting events
- Clear documentation of what sends what
CAP 03
Deduplicated conversions
Client and server conversions merged into one figure per purchase, across channels.
- Deduplication on event ID
- Client and server merged
- Consistent figures against ad accounts
- Reconciled against actual orders